PinUp With PurposeBranding
Crowned Miss Bicycling Betty, Dawn will be the Mascot for “Bicycling Betties” at this year’s, AIDS LifeCycle 2016. Dawn is officially the face of Sort This Out Cellar’s limited edition wines to raise money for AIDS Research, the San Francisco AIDS Foundation and the LGBT communities. The goal is to eradicate this disease and have some fun in the process!
photo by Nino Andonis